Sales professionals who leverage social media as part of their prospecting process enjoy 45% more sales opportunities than their peers who don't. That said, it can be tough to know where to start once you've got a list of leads to follow up on. Always start with finding a shared connection who can intro you (which increases your likelihood of landing a meeting by 5x).
If that's not an option, this infographic gives you plenty of ideas on exactly how to do your homework on a potential customer so that you can create a warmer conversation and increase the chances of landing that meeting.
Please comment below if you found this information helpful or if you have questions about how to make this process efficient. The truth is, you don't have to use all of these suggestions. Just find two or three that work for you. You'll notice that spending an extra 3-6 minutes doing your homework on a decision-maker before reaching out can make all the difference in the outcome.