There are many situations and experiences I have had throughout the last year and a half that validate my reasons for being in the business I'm in. And that's a good thing, because some days, when I'm inundated with work and I'm so tired I can't think straight, I start to question. But two stories were presented to me within the last week and I want to share one of them with you.
My fiance and I are loyal to the restaurants we like, and the 99 Restaurants somehow (don't ask me how) makes the list, and it's right down the street from our house. Now, you might say we have an "evolved" taste when it comes to food, but we're not beyond a good plate of buffalo wings and cheap beer.
Last night was one of those nights. We walked down the street, got a seat at the bar, and what do you know, we run into a woman we made friends with last time we were there. If you know Chris (my fiance), you understand that this isn't uncommon to make friends with strangers at "the 9's". I can't remember her name for the life of me (so let's call her "Donna"), but she remembered us.
We pick up where we left off from our last conversation (over a good plate of buffalo wings and cheap beer) and I find out that she's starting a new job next week. Guess how she got it? Social media.
As it turns out, Donna used to work at this company years ago and had stayed in touch with a former colleague over Facebook who had recently posted a job opening on her Profile. Our outgoing friend at the 99 saw the Facebook post and reached out about it. A week later, she received and accepted the job offer.
The best part? She wasn't sure if Facebook was an appropriate way to facilitate her job search but went for it anyway, and now is excited to be working for a great boss at a reputable software company in Burlington, MA.
I want you to realize that this happens all the time.
Not only did Donna's former colleague get back to her right away, so enthusiastic about the possibility of her working there, but she escalated Donna's candidacy to the front of the line.
Facebook continues to be one of the best ways to get hired - whether you are looking for a job or looking for your next customer. The social platform is relied on by marketers for their most successful B2B advertising strategies and is the reason why LuLaRoe hit roughly $1B in sales in 2016.
When I hear these stories, I get all fired up. Because I believe in the power of social media and the peer networks it naturally orchestrates to facilitate great opportunities - like getting an awesome new job or your favorite client.
Stay tuned for my next blog post where I share the other story...it's one for the ages.
99 Restaurants, you are indeed always the real deal.