Green Valley Ranch Resort Spa & Casino, Las Vegas, NV
Wednesday, September 21st | 1:30 - 2:30 pm Best Practices Track:
Social Selling: How to Leverage Social Media & Your Personal Brand to Drive Sales
Traditional sales methods are dwindling, and 90% of decision-makers don't answer a cold call, so you have an opportunity to adopt a more creative approach. What makes you unique is a huge part of your value proposition. In this session you will learn how to leverage social media to gain customer insight and strategies to generating warmer and strong conversations with your customers and prospects. IBM, Salesforce, Santander Bank, GuardianLife and others have implemented a social selling strategy and are seeing an increase in the number and quality of business relationships, market share, brand awareness, and revenue growth. Learn how you can too.