Dear You,

Ever since I could remember, I've been fascinated with marketing and how people are influenced by digital messaging. When social media was born, I made it my mission to understand why it worked so well. 

Let's just say it out loud - social media is overwhelming. I'm in it every day and I find it can be too much sometimes...all the "noise," information overload, and even worse - confusion. You finally understand how Facebook and its algorithm works and then it changes. The fact of the matter is, we realize that getting comfy with social is critical to our career success and the future existence of our businesses.

 I've been voluntarily immersed in it since its inception. I find social media absolutely fascinating, and so if I can make it easier for you (and dare I say it, fun), it's a win-win for both of us. 

I believe that the other sides to a person are often why people do business with one another and what creates long-term, sustainable business relationships. So I want to teach you how to create just that, in this digital age.

Everyone has a story about how they got to where they are today and where they’re headed. Sharing your story (with social media as your channel of choice) allows you to humanize your brand in a way that resonates with the people who need to know it most. 

Here's to your online reputation. It's everything.