Sales isn't 'sales' anymore. You feel that, right? 90 percent of decision-makers don't answer a cold call and the majority of buyers consult online peer reviews [ above all else ] to make their decision about whether or not you're worth hiring.
That's our reality.
But if you've wound up here on this page, chances are you already knew that, and you're looking for someone to help you initiate, online, what you've historically done in-person. I'm not here to take you out of this relationship-based business. I'm here to arm you with the tools and the social hacks that'll get you to those meat-y, in-person conversations quicker.
Because once you get that meeting, then it's off to the races. Meetings are where you shine. Meetings are your jam. And you don't need me anymore.
Social Selling Program
Imagine this. Your sales team is a group of digitally-savvy, micro-celebrities online who are comfy with their arsenal of social selling tools and best practices. They identify hot prospects quickly. They lean on happy clients who are advocates for your brand, leverage mutual connections and rely on prospect research to drum up new business + generate more quality meetings faster. This program will get them there + is equipped with:
- Positioning sales reps as thought leaders who have a digital-first mindset and are 'information concierges' for their buyers
- Easy formulas to create daily prospecting habits with tried and true social tools
- Hands-on execution through group trainings of best practices learned
- Learning how to collect relevant prospect data for a warmer conversation
Investment depends on number of sales reps
Prospect Data Profiles
You are [or your sales team is] doing research on your prospects before you cold-call them, but it's taking too much time. It's eating into time you could be spending at client meetings, doing what you do best.
I know your time is worth a heck of a lot.
Get it back. Free up your day. I'll compile all that research for you and more, arming you with the content you need to call with confidence and with an opening liner worth remembering.
I bet a nice, concise one-pager on each prospect is lookin' pretty sweet right about now. Data Profile Sample →
Investment begins at $59/Profile
$54/Profile for bundles of 10 Profiles
This solution matches thought leaders at your organization with content partnerships.
Identify the top brands + influencers in your space who are producing cool content that engages readers so you can sync up with them, hop aboard and ride that train.
This opportunity may go beyond what your PR person does [but let's be honest, they should be doing this for you].
This solution helps you find webinars + podcasts that your company's subject matter experts should be featured on, blog topics, articles, e-books, infographics and research your brand would benefit from sponsoring or co-producing with other like-minded brands, and other opportunities to co-brand content.
IN BETA > Investment? Make me an offer I can't refuse.
Content Mining: Industry Trends
Staying up to date with what's hot in your industry can be exhausting. Are all those weekly email newsletters you'll read "tomorrow" piling up in your inbox? There isn't enough coffee [ or bourbon ] in the world that'll catch you up in time.
People buy-in to those who educate, not 'sell.' Speak to current industry trends confidently - whether in a blog or in a prospect meeting + tie it back to the solutions you provide. Let me mine that data for you, served straight up, with a splash of lemon zest to keep things fresh. Sample Weekly Digest →
Investment begins at $2,000 / month
Content Mining: Competitor Content Analysis
If you know how your competition is playing the content game, you can align your brand with similar opportunities.
This solution, delivered monthly, arms you with a running list of the upcoming and recent past events and webinars your competition hosts, sponsors + attends, podcasts, panels and press they've been featured in, cast studies, white paper and reports they've recently published, who their subject matter experts are and topics they're discussing...topics that you, too, should probably have an opinion on.
Investment begins at $400 / month / competitor
For your upcoming SKO, conference, panel, workshop or corporate event, hire me to speak with your sales team on the importance of and tactics behind social media for sales best practices, personal [online] branding, social tools or a similar, agreed-upon topic. Recent Speaking Gigs →
Investment begins at $600 [plus travel]