State of Sales // Infographic
The majority of decision-makers don't answer a cold call + they're heavily investing in online research to decide who to hire. Let this infographic inform your daily business development activity.
State of Talent // Infographic
If a candidate has a bad experience during the interview process, not only will they not accept your job offer, but they'll most likely decide not to buy whatever you're selling, and they'll tell their friends.
Today's candidate is your consumer. This infographic will help inform your employer branding strategy as well as how you treat + connect with job seekers.
First impressions are digital.
I don’t necessarily care whether a restaurant is family-owned as long as their Yelp reviews rave about how good their sushi is.
Social media has provided platform and structure for anyone to have a VOICE, and when we have a voice, we can INFLUENCE. We've got to play offense if we're going to succeed in 2019 - in business, in sales, in recruitment. We play OFFENSE by speaking up, raising our hand + having original ideas. We play offense by influencing + informing our audience through CONTENT.
From a sales perspective, she's been a resource the sales team has leaned on extensively in the last two years to better understand our modern buyer and how they want to engage with our brand online. We've always approached lead generation strategies from a place of educating our audiences...but Ashley has taught us how the right content and social selling best practices can fuel that approach, yielding many, mutually-benefit partnerships with our growing client base.
- Paul J. Rooney, Managing Partner, EBS Employee Benefit Solutions
"She’s connected me with top influencers around the globe."
Ashley has been an asset in helping me solidify thought leadership opportunities that position me in front of my core audiences as an industry innovator under the Kelly brand. She's connected me with top influencers around the globe who are responsible for disrupting the talent space, and she's given me the platforms and channels to generate dialogue about what's on the edge of the industry that no one is talking about yet. I find it especially impressive that she fully understands our market environment and is able to navigate the relevant community of thought leaders without having a decade-long track record in the industry.
- Tim Pröhm , VP, Digital Product Development, KellyOCG
Ashley is the Founder + Chief Strategist at UntapSocial, a content strategy consulting company out of Boston that helps sales + employer branding teams leverage content marketing and social selling best practices for better lead generation.
A content junkie + social media early adopter, Ashley spent the last 8 years in corporate social media marketing manager roles, fine-tuning her craft at recruitment software and talent agency firms before launching her own business in 2015.
New Hampshire born + raised, Ashley earned her bachelor's degree in Sociology from Connecticut College, has studied marketing + consumer behavior abroad in Australia and has traveled around the country as a national speaker + trainer, teaching companies about social media for sales, employer branding, content strategy + personal branding.
A life-longer learner, Ashley hopes to speak a second language one day, learn how to code and travel the world. She's heavily invested in her spiritual meditation + yoga practice.