State of Sales // Infographic
The majority of decision-makers don't answer a cold call + they're heavily investing in online research to decide who to hire. Let this infographic inform your daily business development activity.
State of Talent // Infographic
If a candidate has a bad experience during the interview process, not only will they not accept your job offer, but they'll most likely decide not to buy whatever you're selling, and they'll tell their friends.
Today's candidate is your consumer. This infographic will help inform your employer branding strategy as well as how you treat + connect with job seekers.
First impressions are digital.
I don’t necessarily care whether a restaurant is family-owned as long as their Yelp reviews rave about how good their sushi is.
Social media has provided platform and structure for anyone to have a VOICE, and when we have a voice, we can INFLUENCE. We've got to play offense if we're going to succeed in 2018 - in business, in sales, in recruitment. We play OFFENSE by speaking up, raising our hand + having original ideas. We play offense by influencing + informing our audience through CONTENT.
"She gets it."
Ashley has been instrumental in elevating my personal brand with LinkedIn and helping me be more effective selling through social media. She gets it, makes it easy and provides amazing, actionable ideas to help me get the attention of the buyer. She sat down with me on numerous occasions to tweak my sales outreach process and identify customers who can benefit from EBS’ services and resources. For any sales team or business looking to improve their social footprint, you need to work with Ashley.
- Joe Moran, Senior Partner + Business Development Manager, EBS Employee Benefit Solutions
"I track business that is a direct result of her help."
After only a 30 minute call with Ashley, she taught me how to gain credibility through my LinkedIn posts in ways that the right people would want to engage with me. I've not only seen a great uptick in my profile's visibility by executives I want to speak with but I'm having more engaging conversations with my specific target audience about possible business partnerships.
Ashley has altered my daily practice in the most positive of ways. I now track business that is a direct result of her help. I'm also learning that my online footprint extends farther than I thought, which has helped me target new prospects.
With Ashley's direction, you can identify how to post more meaningful content, reach your customers and ultimately grow your business.
- Jeff Bastien, Regional Sales Director, TASC
Ashley is the Founder + Chief Strategist at UntapSocial, a content strategy consulting company out of Boston that helps sales + employer branding teams leverage content marketing and social selling best practices for better lead generation.
A content junkie + social media early adopter, Ashley spent the last 8 years in corporate social media marketing manager roles, fine-tuning her craft at recruitment software and talent agency firms before launching her own business in 2015.
New Hampshire born + raised, Ashley earned her bachelor's degree in Sociology from Connecticut College, has studied marketing + consumer behavior abroad in Australia and has traveled around the country as a national speaker + trainer, teaching companies about social media for sales, employer branding, content strategy + personal branding.
A life-longer learner, Ashley hopes to speak a second language one day, learn how to code and travel the world. She's heavily invested in her spiritual meditation + yoga practice.